Suite101

Sponsorship for Skating and Events

Jelly Belly Candy Company May Provide You With Financial Support.

© Timbre Beck-Murphy

The makers of the original jelly beans presently help support sport and has simple guidelines for submitting a proposal for their financial assistance.

Many professional competitors and event organizers rely on financial support from corporations. This money is used for different areas of training, competition fees, equipment, and event expenses.

Skating – in any discipline – is an expensive sport. That’s why major companies, such as McDonald’s, helps athletes with media deals that support their amateur careers. But if you’re not a world-class sports hero, it’s unlikely that you’ll pick up more than an occasional burger from the fast-food industry.

The Jelly Belly Candy Company might offer a sweet solution to exceptional sportspeople who can’t get the money together to continue training and competing on an elite level. Skating clubs might also be able to get their events approved for assistance from the company.

Jelly Belly sports sponsorships presently include (among others) world Pro-Am cyclists, NASCAR’s Jim Inglebright, golfers Dennis Walters and Carin Koch, and WNFR Champion Team Roper Michael Jones. Team Sports Beans National Triathlon Training Camp is an exciting program also sponsored by the company. It would be nice to see speed skaters and figure skaters added to their list of sponsored athletes.

If you’d like to partner with Jelly Belly, there are, of course, specific guidelines to follow when submitting your proposal. Before you begin, though, make sure that you understand whatever rules pertain to sponsorship for your governing body. You don’t want to violate sponsorship solicitation regulation.

Because of the amount of requests they receive, Jelly Belly, like all other corporations who offer sponsorships or grant money, have to weed out and toss any proposals that don’t fit their exact proposal procedures. Thoroughly include all requested information in your proposal letter.

To be considered for sponsorship by the candy company, athletes (or agents) and organizers must include all contact information, including emails and websites. Next, the name and type of athlete or event needs to be clearly listed. Dates, locations, number of participants and spectators, media coverage and exposure from event(s), and other promotional benefits must be outlined.

It’s also a good idea for individuals and event coordinators to include in their proposals brief personalized statements why help from the organization is necessary to the accomplishment of their specific goals. The company might also respond well to athletes who demonstrate an excitement for Jelly Belly products, since sponsorship is like partnership in that you will represent each other.

Proposals should be sent to the following address:

Jelly Belly Candy Company

Attn: Event Marketing Department

One Jelly Belly Lane

Fairfield, CA 94533


The copyright of the article Sponsorship for Skating and Events in Figure/Speed Skating is owned by Timbre Beck-Murphy. Permission to republish Sponsorship for Skating and Events in print or online must be granted by the author in writing.





Post this Article to facebook Add this Article to del.icio.us! Digg this Article furl this Article Add this Article to Reddit Add this Article to Technorati Add this Article to Newsvine Add this Article to Windows Live Add this Article to Yahoo Add this Article to StumbleUpon Add this Article to BlinkLists Add this Article to Spurl Add this Article to Google Add this Article to Ask Add this Article to Squidoo